metaUsable is a site dedicated to learning and sharing about designing for experiences.

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The Changing Role of Design in a World of AI

Everyone is a designer. Design is not just visual graphics, but also written words, information architecture, and interactive controls. Image created using Gemini in a light water color style with black lines for the illustration.
Image created from a prompt using Google Gemini.

AI is here to stay regardless of whether there is a market bubble or not. Sure AI has grown rapidly and there will likely be a correction, but fundamentally AI is a tool that is increasingly proving useful. I do think organizations laying off people because of supposed AI gains are not really seeing that great of a gain. It also is short sighted if they are in a competitive market. Organizations should be looking to maintain the number of employees they have, but boosting their productivity with AI to take on more things from their backlogs that would help them move ahead of the competition.

There has been a lot of discussion in the design community on what AI portends for our careers. Two years ago my view on AI was that it was still too immature to be useful in many design contexts. However, over the following two years we have seen huge strides in AI technology. Today AI is absolutely changing how designers work and widening the access for non-designers to design things as well. However, long before AI was changing design, Jared Spool was saying that everyone is a designer already[1].

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Experience Design & Research Process

This is a high level diagram I created for use in communicating to stakeholders, project managers, and development teams how Product Experience Design and Research activities fit into an overall product / development process

a diagram of the product design life cycle with discovery, design, and development phases

Any User-Centered process is going to have Discovery, Design, and Development phases as part of the cycle

There are many diagrams around the digital product design process that have been created over the last decade or more. There is the double diamond of the Design Thinking and the recent UX & Agile diagram by Jeff Gothelf. However, none of them really captured the entire cycle that ties previous development which is often the source or a starting point for new development.

Below is a pdf with details on design and research activities that might be used in each phase.

Download the Detailed Product Experience Design & Research Cycle PDF

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